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BYC products start online sales

2019-05-27     Source: Sinopecnews.com

The four BYC intermediate products of FA85%, DMEOA, AEEA and DMF, are launched in BASF on-line store on 1688.com recently, as the pilot to start its on-line sales test.

This Digital Transformation Project named "Jinling" was initiated in 2018 by COM, consisting of two channels: online sales and BASF WeChat public account. The online sales use the BASF official flagship store on 1688.com as a new sales channel for BYC to tap into new market segments and long-tailed customers. Alibaba online sales will also help BYC to collect more marketing statistics for its refined marketing strategies in the future. Later BYC will make use of the WeChat public account of "BASF Online" to promote BYC products, providing customers with DIY services such as order status check, logistics track and trace, CoA acquisition, product catalogue search and sample application. BYC customers will then get a well-designed interactive purchasing experience through this platform.

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揚巴產品啟動線上銷售

  現在,客戶購買揚子石化-巴斯夫公司(簡稱“揚巴公司”)的產品更方便了,只要登錄阿里巴巴旗下的1688網站,進入巴斯夫官方旗艦店即可購買。

  近日,揚巴公司4個中間體產品:甲酸85%、二甲基乙醇胺、二甲基甲酰胺和羥乙基乙二胺,作為試點在巴斯夫1688官方旗艦店上亮相,開啟線上銷售的相關測試。

  揚巴公司的這個數字化項目代號為“金陵”,主要包括線上銷售和微信公眾號兩部分。已開啟的線上銷售,依托阿里巴巴旗下的1688網站,以巴斯夫官方旗艦店作為揚巴公司的新銷售渠道,宣傳產品、挖掘客戶、開拓新市場。線上銷售也將為揚巴精細化運營決策收集更多的市場數據。微信公眾號“巴斯夫在線”作為揚巴產品推廣和企業宣傳的新媒介,將為客戶提供如訂單進度查詢、物流追蹤、產品質檢報告獲取、產品目錄查詢、樣品申請等自助服務,利用數字化手段建立了揚巴與客戶之間的高效溝通平臺,改善了客戶體驗。

  “金陵”項目2018年開始醞釀。2019年1月,揚巴公司醇類、中間體和丙烯酸類產品事業部和巴斯夫(中國)數字化團隊,聯合舉辦了“金陵”數字化營銷項目啟動會,揚巴公司相關部門給予了大力支持,阿里巴巴和微信公眾號等供應商給予了積極配合。

  在測試期間,項目團隊不斷優化線上銷售流程、提高線上客戶的采購體驗,為日后其它中間體產品(除管控產品)的上線銷售做好準備。(陶炎 潘亮)

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巴斯夫官方旗艦店地址 https://basfinchina.1688.com/

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